Karon Kiffel

An accomplished Consumer Insights-Driven Marketing Research Expert and Marketing Research Consultant, delivering deep insights leveraged for new product success and increased sales revenue.Open to opportunities in Marketing Research, freelance consulting, Focus Group moderating, interviewing or acting as an external resource for your team. With a unique educational combination of an MBA in Marketing and B.A. in Psychology, my insatiable curiosity for consumer behavior ignites itself in a passionate, dedicated advocate for your customers and consumers.I welcome the opportunity to leverage my expertise in illuminating deep consumer insights to significantly grow products and services on behalf of your company and clients. I would welcome the opportunity to showcase my deep expertise in the following specialties to advance your business needs: - Quantitative/Qualitative Marketing Research- Qualitative Specialist/Interviewer/moderator- Online Communities - Advertising Research - New Product Innovation - Top-of Funnel Marketing Research- Early Stage Ideation - Concept Development and Testing- Target Consumer Segmentation- New Product and Line Extension launch and tracking - CPG Client, Ad Agency, Design, Strategy and Supplier-Side expertise- CPG- Consumer Packaged Goods - Voice of Customer - VOC- Digital Marketing - Focus Group Moderation- Facilitated Interviewing- Ethnography- On-site, in-person, shop-alongs, telephone, diads, triads, mini-Groups- Global and International Research - B2B and B2C- Consumer Insights- Niche Targets and Niche Populations- AMA Chairperson Marketing Research Special Interest Group - Graduate of Social Media University I and II- Center for Creative Leadership (CCL) Executive Training Show less Show less of Karon’s summary